Parked Adds .Mobi Compliance, Yahoo Quality Score

Monday, January 28th, 2008

Domain parking platform adds new features.

Domain name parking company Parked.com has added two new features in recent weeks.

First, the company now supports .mobi parking. .Mobi domain owners can earn revenue with scaled down parking pages that work on mobile phones.

Second, the company now shows publishers their Yahoo Quality Score. This score is a measure of the quality of traffic they are delivering to advertisers according to Yahoo (NASDAQ: YHOO), and is measured on an account-by-account basis. Yahoo discounts payouts if quality scores are low.

Yahoo Quality Score
Above: image of Yahoo Quality Score at Parked.com (score blacked out)

The Quality Score is only calculated if you receive 100 or more clicks each day.

Parked customers are getting creative with Parked’s recently added “custom content” feature. In the example below, the landing page includes a YouTube video:

YouTube Parked

I’m seeing a number of Parked.com passing muster with Google’s Adwords program when publishers add a few pharagraphs of relevant text on their domain. I’m currently earning RPMs of $50-$100 with Parked, and recommend trying the service.

Further Reading:

  1. Variable Pricing Hits Yahoo Search Partners
  2. Parked.com Adds New Countries to Yahoo Feed
  3. Parked Adds “Related Keywords” Editing Functionality

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