For More Domain Sales, Categorize Your Domains
Thursday, January 24th, 2008
Afternic claims categorized domains 2.8x more likely to sell.
If you list your domains for sale on sites such as Afternic and Sedo, you should take the extra time to properly categorize your domains. According to NameMedia, domains on Afternic that are categorized (e.g. “Education”, “Events”) are 2.8 times as likely to sell as domains that are not categorized.
This makes sense. When I search for domains to buy at Afternic, I usually browse by the categories that interest me rather than doing a free text search. This is especially true when I’m trolling for investment opportunities rather than searching for a specific domain.
Over the next month, Afternic will change its categories and taxonomy. Second level categories (e.g. “Events > Holiday”) will be cleaned up and improved. The categories will also align with BuyDomains site to make cross promotion easier.
According to Afternic, only 1 in 3 customers takes the time to categorize their domains.
Customers will be able to re-categorize their domains in early February. The company says that domain listings will not be affected if customers choose not to re-categorize.
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When it comes to categorizing the domain names which are listed for sale it all depends on the potential buyer since many domain name buyers search for particular keywords on websites like sedo, afternic or others.
Example of that kind of search would be if a potential buyer wants to buy a domain name with the keyword Job – he or she would type that keyword into the domain name search and the relevant domain names with the keyword job would show up in the search result.
True, I think I point this out in my article.
That said, the numbers don’t lie: 2.8x more likely.
[...] DomainNameWire Covers Afternic Categorization Findings DomainNameWire covered our report that categorized domains are 2.8 times as likely to sell as uncategorized domains here. [...]
Thanks Andrew!
Can you let us know when this is in effect?