Comments on: Article: Domain Parking “Parasitic” http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/ Domain Name Industry News and Views Fri, 25 May 2012 16:12:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Steve M. http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/comment-page-1/#comment-117909 Steve M. Tue, 11 Dec 2007 22:06:27 +0000 http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/#comment-117909 A critical point that the author's missing, just as so many others do (and which you illustrate well by pointing out the great value that was GoTo.com), is that relevant, targeted advertising is at least as valuable as non-commercial content. We see this with our own phone books...where at least half the value of such print "information vehicles" is in the commercial "yellow" pages. Bottom line: Like it or not, advertising IS content. A critical point that the author’s missing, just as so many others do (and which you illustrate well by pointing out the great value that was GoTo.com), is that relevant, targeted advertising is at least as valuable as non-commercial content.

We see this with our own phone books…where at least half the value of such print “information vehicles” is in the commercial “yellow” pages.

Bottom line: Like it or not, advertising IS content.

]]> By: Dave Starr --- ROI Guy http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/comment-page-1/#comment-117623 Dave Starr --- ROI Guy Tue, 11 Dec 2007 02:52:33 +0000 http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/#comment-117623 very well thought out rebuttle. Most of the folks who compmain about folks monetizing parked pages seem to be secretly nursing a grudge that the domain isn't instatly available to them ... they didn't think of it first. I am a firm believer that relevant advertising leads many people to the place they wanted to be ... and the profits of the online advertising services seem to bear me out ... if ads were no good, why would people click? The debts.com example is excellent. Why would someone be looking for "debts" itself ... they want more of them? of course not ... they are looking for statitics on debt, how to get out of debt, how people got into debt, what the governement is doing about debts, etc. So a page that leads them to these sorts of content is "bad"? Hardly. And for those who still insist such sites are "parasitic"? easy solution ... buy the site and make more from it that the current owner is netting ... if a parked site is not living up to it's "highest and best" purpose, then as my old freind Jean Luc always said, "Make it so!" very well thought out rebuttle. Most of the folks who compmain about folks monetizing parked pages seem to be secretly nursing a grudge that the domain isn’t instatly available to them … they didn’t think of it first.

I am a firm believer that relevant advertising leads many people to the place they wanted to be … and the profits of the online advertising services seem to bear me out … if ads were no good, why would people click?

The debts.com example is excellent. Why would someone be looking for “debts” itself … they want more of them? of course not … they are looking for statitics on debt, how to get out of debt, how people got into debt, what the governement is doing about debts, etc. So a page that leads them to these sorts of content is “bad”? Hardly. And for those who still insist such sites are “parasitic”? easy solution … buy the site and make more from it that the current owner is netting … if a parked site is not living up to it’s “highest and best” purpose, then as my old freind Jean Luc always said, “Make it so!”

]]> By: Andrew http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/comment-page-1/#comment-117621 Andrew Tue, 11 Dec 2007 02:51:59 +0000 http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/#comment-117621 Well said, Roger Well said, Roger

]]> By: Roger Collins http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/comment-page-1/#comment-117567 Roger Collins Mon, 10 Dec 2007 22:53:54 +0000 http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/#comment-117567 Agreed, the author failed to show any problem in this quote. A parked page is not worse than nothing. In fact, I've said that a parked page is somewhat a killer app. It optimally gets visitors to where they are most valued by publishers. The simple parked page is more popular than portals, blogs, forums, etc. by number of sites published. That's not just because they are simple. However, if we consider the average wanna-be-publisher looking for a domain name for his or her new website, we discover a genuine inefficiency of this system. Wanna-be-publishers who value a parked domain more than the current owner reasonably values the domain cannot usually acquire the domain name in a reasonably easy way. The beauty of this problem is the solution. Domainers mitigate this inefficiency and make their businesses more profitable when they make it easy for someone else to buy their domains. Agreed, the author failed to show any problem in this quote. A parked page is not worse than nothing. In fact, I’ve said that a parked page is somewhat a killer app. It optimally gets visitors to where they are most valued by publishers. The simple parked page is more popular than portals, blogs, forums, etc. by number of sites published. That’s not just because they are simple.

However, if we consider the average wanna-be-publisher looking for a domain name for his or her new website, we discover a genuine inefficiency of this system. Wanna-be-publishers who value a parked domain more than the current owner reasonably values the domain cannot usually acquire the domain name in a reasonably easy way.

The beauty of this problem is the solution. Domainers mitigate this inefficiency and make their businesses more profitable when they make it easy for someone else to buy their domains.

]]> By: M. Menius http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/comment-page-1/#comment-117563 M. Menius Mon, 10 Dec 2007 22:43:27 +0000 http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/#comment-117563 Dr. Domain summed it up. "Journalism", as a craft, has been replaced by tabloid-type writers ... uninformed individuals trying to pass off their agenda/opinion as useful insight. There has always existed a kind of ignorant class warfare in which wealthy people were unduly scorned. Today, domain investors deal with the same misplaced sentiment and petty envy. Parking pages get unjustified bad press and legit domainers get mislabeled as cybersquatters. On a good note, "trademark enforcers" who typically went after cybersquatters are now offering brokerage and partnerships to generic domain name holders. They know the inherent value of nice quality domains and realize they cannot take them away. Dr. Domain summed it up. “Journalism”, as a craft, has been replaced by tabloid-type writers … uninformed individuals trying to pass off their agenda/opinion as useful insight. There has always existed a kind of ignorant class warfare in which wealthy people were unduly scorned. Today, domain investors deal with the same misplaced sentiment and petty envy. Parking pages get unjustified bad press and legit domainers get mislabeled as cybersquatters.

On a good note, “trademark enforcers” who typically went after cybersquatters are now offering brokerage and partnerships to generic domain name holders. They know the inherent value of nice quality domains and realize they cannot take them away.

]]> By: DR.DOMAIN http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/comment-page-1/#comment-117535 DR.DOMAIN Mon, 10 Dec 2007 20:35:35 +0000 http://domainnamewire.com/2007/12/10/article-domain-parking-parasitic/#comment-117535 Some OLD MEDIA clown who is clueless. Some OLD MEDIA clown who is clueless.

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