Live Moniker auction sells $245,500 in domains.
Moniker’s live auction at WebmasterWorld PubCon brought in $245,500 in sales. 60 lots sold with a median price of $1,100 and an average price of $4,092.
Grandpa.com was the top winner, raking in $55,000. Other notable sales include:
FamilyServices.com $45,000
MortgageRates.org $17,000
BlindDating.com $14,000
ComputerDiscounts.com $10,000
SEONews.com $8,750
CommuterFlights.com $8,000
DisabilityPolicy.com $7,000
BadCreditSolutions.com $5,500
TermLifePolicies.com $5,400
As a note to people interested in Moniker’s live auctions but who won’t be at the events, I highly recommend doing telephone bidding rather than absentee bidding. With an absentee bid, you must decide on your top bid price ahead of time. If someone outbids you, you’re out of luck. With a telephone bid you can start low and increase your bid if it becomes necessary.
I left 4 absentee bids for the auction, and came home empty handed. On a couple domains I was outbid by only $100:
AutomaticPayment.com – my bid $300, sale price $700
FreightDelivery.com – my bid $800, sale price $900
PinkLemonade.com – my bid $4,200, sale price $4,300
DisabilityPolicy.com – my bid $1,000, sale price $7,000
I think PinkLemonade is a real winner. A lot of companies use “Pink Lemonade” as part of their name. It’s a great generic domain.
A silent auction including all domains that didn’t receive bids and thousands of others continues through December 13.
[Update: Moniker has updated its official auction sales list to include SoccerTV.com, which sold for $80,000.]
Marketing Relationship says
The last 2 moniker auctions seem to have been a bust. I think this is for a few reasons, but I am curious as to why they wait until the the 11th hour to formalize their name lists and publish the live auction names. It seems they could publish this 1 month in advance and do a better job of trying to promote the live auction names to bring in a larger audience
Andrew says
I think they haven’t sold as much because of the venues. In particular WebCon, which is more of an end user conference. Let’s face it, end users are showing up to domain auctions. They buy plenty of domains in the aftermarket, but on a one off basis.
Marketing Relationship says
I agree the last 2 conferences have been a less captive audience
I dont believe that they do a great job of promoting the names that will be sold at the auction as this is all 11th hour imo
There seems to be some lingering issues with domain auctions and transparancy with bidding that I also imagine has an effect, not to mention that there is now a premier “live auction” every 14 days with everyone following what appears to be easy money…