An elevator pitch for qtags shows a good use of .mobi.
I’ve already ranted about bad web 2.0 naming from the Rice Alliance Information Technology and Web 2.0 Venture Forum at Rice University last week. But I also saw a good use of the .mobi domain name during the conference.
qtags is a service that lets you text a phrase to a text number and get information back. For example, you might see a sign at a store that’s hiring and text ‘jobs’ to a 5 digit number. You’d then get a message back with more information as well as a bookmark in your qtags account so you can follow up about the job.
qtags’ elevator pitch at the conference was excellent and included a good use of the .mobi domain. The presenter asked the audience to text ‘rice’ to 78247. Within seconds, the audience received a text message back with a link to the company’s details. The link was to m.qtags.mobi/rice. This is a .mobi site that includes the company’s pitch to investors:
I thought this was clever and a good use of .mobi.