Qtags Pitch Shows How to Use .Mobi
Monday, November 12th, 2007
An elevator pitch for qtags shows a good use of .mobi.
I’ve already ranted about bad web 2.0 naming from the Rice Alliance Information Technology and Web 2.0 Venture Forum at Rice University last week. But I also saw a good use of the .mobi domain name during the conference.
qtags is a service that lets you text a phrase to a text number and get information back. For example, you might see a sign at a store that’s hiring and text ‘jobs’ to a 5 digit number. You’d then get a message back with more information as well as a bookmark in your qtags account so you can follow up about the job.
qtags’ elevator pitch at the conference was excellent and included a good use of the .mobi domain. The presenter asked the audience to text ‘rice’ to 78247. Within seconds, the audience received a text message back with a link to the company’s details. The link was to m.qtags.mobi/rice. This is a .mobi site that includes the company’s pitch to investors:
I thought this was clever and a good use of .mobi.
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We appreciate the feedback! Our clients are integrating dot-mobi’s into the text-messaging campaigns more frequently, particularly in areas of recruiting.
.mobi is the the .com for the Mobile Web
I love ESPN.mobi
Qtags.mobi is a genius concept.
I wish you contuned success.
-Joseph