Online Real Estate for Offline Real Estate Companies

Tuesday, October 16th, 2007

Article discusses web sites for finding commercial real estate…and the role of domain names.

National Real Estate Investor just published an article about web sites used for finding commercial real estate. It also discusses the role of a good domain name in the commercial real estate space. The article quotes me, as well as Ron Jackson of DNJournal.

Andrew Allemann, editor of the Domain Name Wire news site, says a desirable domain name typically costs a few hundred to a few thousand dollars. Larger sums are being paid for generic names with .com extensions, as Web users are more apt to type in .com than .net, .biz or other, less customary extensions…

“If you had the exact term that defines a whole category — like OfficeLeasing.com — that could easily be a six-figure sale,” says Ron Jackson, editor of trade magazine Domain Name Journal. “If you had one of the thousands of variations on the office leasing theme, it would be worth much less.”

Landers says he sees a “land grab” taking place for generic commercial real estate domain names like the ones in his portfolio — those not tied to a particular company or brand.

“I’m looking at these names as real estate themselves,” Landers says. “I consider these names unique and hard to replicate. These names are valuable.”

Indeed, it always intrigues me when real estate agents use bad domain names. After all, their mantra is “location, location, location”. Why wouldn’t they want to have a category-killer domain name; the equivalent of a great location?

Further Reading:

  1. Domainer Selling Virtual Real Estate to Buy Physical Real Estate
  2. 5 Ways Real Estate is Better Than Domain Names
  3. New York Real Estate Agents Squabble Over Domain Names

4 Comments » - Posted in Uncategorized by

Comments

  1. Howard Bowling
    October 16th, 2007 | 8:21 pm

    Nice to see a good article on Real Estate with so many comparisons always being made to domain names and real estate.

  2. Steve M.
    October 17th, 2007 | 2:23 am

    Thanks for the info & link, Andrew; great article.

    Looks like it may be time to raise prices on my Leasable.com and Multiunits.com generics.

    Congrats on being interviewed and included.

  3. New York Real Estate Agents Squabble Over Domain Names | Move To NYC
    May 19th, 2011 | 12:59 am

    [...] Online Real Estate for Offline Real Estate Companies [...]

  4. ASK
    May 19th, 2011 | 8:33 am

    There is only one of every.com domain name on the planet. That makes it best real estate in the world.

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