Afternic Refreshes Web Site
Wednesday, September 19th, 2007
Domain aftermarket simplifies home page, targeting featured listings and auctions.
Domain name aftermarket Afternic , a Name Media site, has simplified its home page design. The new design is simplified and focuses on featured listings and domain auctions that are ending soon. The site draws users’ attention to the benefits of Afternic, and drives them toward registering or signing in to their account.
The previous design had up to five sets of domain listings: Featured, Closing Soon (auctions), Sold domains, Showcase Domains, and Recent Listings. Unfortunately, it appears that access to recent sales has been removed (or buried within the site).
It’s refreshing to see a domain company move toward a simple design and user interface. For example, GoDaddy made its account navigation better late last year, but ordering a domain through the company still requires an advanced degree. (In fact, The Consumerist was kind enough to create a how-to guide for navigating GoDaddy’s purchase process.)
In other Afternic news, the company recently announced a partnership with domain registrar Register.com.
To read about Afternic’s DLS service, please see AfternicDLS: 10x More Likely to Sell.
Above: Afternic’s home page gets a facelift
Andrew, thanks for the nice post about our new home page. You nailed what we are trying to accomplish.
You also nailed that we need to add the Recent Sales link back in. It will return ASAP.
In the meantime, the info can be found here :
http://www.afternic.com/names.php?sold=1
Thanks,
Adam Gross
NameMedia, Inc.
[...] I was very pleased to see Adam Gross, from NameMedia, Inc., announce on DomainNameWire’s brief review of Afternic’s redesigned site that they plan to reintroduce the sales page soon. [...]
I’d like to see the BAZAAR on AFternic more prominently promoted for us discount buyers. Currently, you have to click “SELL”, then search for the small one word link in the navbar to find it.
It needs to be a clear large link or button on the Afternic homepage, or why would we bazaar users want to keep buying bazaar bucks to offer our domains for discount? Nobody new is coming in to buy cuz they don’t know it exists.
Other than that, big Afternic fan.
Good question, Stephen. Adam, care to comment?
Bazaar was a legacy Afternic item. My guess is it doesn’t generate much revenue for Name Media, and also lowers its average selling price, which is a bad combo.