.NYC on the Horizon?
Saturday, September 29th, 2007
Group in New York wants a .nyc domain.
A non-profit organization in New York City — connecting.nyc — wants to secure a new top level domain (TLD) for the city. The TLD, .nyc, would allow the city, its businesses, and residents to brand themselves as part of the city.
The idea of a TLD for a city is not new. A group in Germany is well-known for trying to get a .berlin domain.
.nyc’s goal is to get the domain during 2008. Connecting.nyc cites a number of benefits to a .nyc domain:
More Livable City – Daily life in the city will improve as we begin to use the Internet to organize the city’s resources. For example, when searching for a school, begin at www.schools.nyc.
Economic Development – Additional, short, descriptive, and easy to remember domain names will be available to those seeking to start small businesses, especially among the young and immigrant communities. Domain name revenue will remain in the city. The .nyc TLD says “Made in New York City.”
Identity, Trust, Community, Justice, and Civic Pride – Residents and businesses can more easily locate and network with one another within a managed .nyc top level domain. Civic awareness, community pride, and self empowerment will follow.
Tourism / Marketing – The city can better market itself globally as a tourist destination and business center by setting aside and managing names like www.hotels.nyc.
Internet Access & Training – Funds raised through name sales and other revenue opportunities will be used to provide Internet access, technical training, and educate New Yorkers about opportunities that arise from a networked world.
Preparing for Global Competition – New York City will be better able to compete as a corporate headquarters-city with Singapore (.sg) and Hong Kong (.hk), which have TLDs.
.nyc would be similar to a country code domain, in that it would not be fully managed by ICANN. The organization that runs .nyc would retain control on who can register the domain, which domains will be reserved for government or other use, etc. For example, .EU is a country code domain. Registrars for .EU do not have to be ICANN-accredited.






