Comments on: New York Times Covers Domain Name Industry http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/ Domain Name Industry News and Views Fri, 25 May 2012 04:14:52 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: subrat http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/comment-page-1/#comment-73025 subrat Thu, 31 May 2007 09:06:14 +0000 http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/#comment-73025 yes, even i can see them going to public very soon yes, even i can see them going to public very soon

]]> By: Editor http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/comment-page-1/#comment-71330 Editor Tue, 29 May 2007 13:46:24 +0000 http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/#comment-71330 The type of people that invested in Demand Media aren't looking for 5x their return. With over $200M invested, even 5x would make it a billion dollar company. For Demand Media to succeed it must figure out how to make that "automated content", which is extremely difficult. Figuring out how to do this across hundreds of thousands of domains is much harder than creating one MySpace. The type of people that invested in Demand Media aren’t looking for 5x their return. With over $200M invested, even 5x would make it a billion dollar company. For Demand Media to succeed it must figure out how to make that “automated content”, which is extremely difficult. Figuring out how to do this across hundreds of thousands of domains is much harder than creating one MySpace.

]]> By: Myzine.com http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/comment-page-1/#comment-71238 Myzine.com Tue, 29 May 2007 10:12:21 +0000 http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/#comment-71238 I can see them going public very soon Myzine.com Share Videos Audios & photos I can see them going public very soon

Myzine.com
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]]> By: Richard Ball http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/comment-page-1/#comment-70972 Richard Ball Tue, 29 May 2007 04:51:51 +0000 http://domainnamewire.com/2007/05/28/new-york-times-covers-domain-name-industry/#comment-70972 I don't think these companies will go public. Two reasons: 1) Google and Yahoo! won't want their PPC ad distribution to parked domains stats in the public spotlight. 2) You can't automate good content. Regarding #1, for some odd reason both Google and Yahoo! refuse to create an open marketplace for parked domain traffic. Instead, they "hide" it by blending it with either search advertising or contextual advertising traffic. At some point, they might be forced to create a separate distribution option. If direct navigation is as good as everybody claims, this would actually increase PPC revenue for domainers. If the perception, however, is that such traffic is poor, this will drastically reduce PPC revenue. Regarding #2, monetizing parked domains has worked because of Google and Yahoo! algorithms and the large amount of PPC advertiser inventory. When developing a parked domain into a content-rich site, automation doesn't work. Great content (and community) doesn't happen by scraping together information from disparate sources. As to your question as to why they want to go public, one possibility is to attract talent. If they are going to attempt to develop sites instead of simply park them, they'll need good developers, designers, project managers, etc. Companies like Google have been able to attract talent in part due to the lure of stock options. I don’t think these companies will go public. Two reasons:

1) Google and Yahoo! won’t want their PPC ad distribution to parked domains stats in the public spotlight.
2) You can’t automate good content.

Regarding #1, for some odd reason both Google and Yahoo! refuse to create an open marketplace for parked domain traffic. Instead, they “hide” it by blending it with either search advertising or contextual advertising traffic. At some point, they might be forced to create a separate distribution option. If direct navigation is as good as everybody claims, this would actually increase PPC revenue for domainers. If the perception, however, is that such traffic is poor, this will drastically reduce PPC revenue.

Regarding #2, monetizing parked domains has worked because of Google and Yahoo! algorithms and the large amount of PPC advertiser inventory. When developing a parked domain into a content-rich site, automation doesn’t work. Great content (and community) doesn’t happen by scraping together information from disparate sources.

As to your question as to why they want to go public, one possibility is to attract talent. If they are going to attempt to develop sites instead of simply park them, they’ll need good developers, designers, project managers, etc. Companies like Google have been able to attract talent in part due to the lure of stock options.

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