Sedo Ranked as Top Domain Name Parking Service

Domain aftermarket and parking service Sedo took top honors for parking in the 2007 Domain Name Wire survey.

Sedo is a pioneer in domain parking and recent enhancements have made it a favorite of domain name owners. 32% of respondents in the 2007 Domain Name Wire survey selected Sedo or SedoPro as the top domain name parking service.

Last year the survey broke out Sedo and SedoPro. Both services combined for only 19% of the vote last year, so Sedo is clearly picking up steam in the domain name parking business. My personal results with Sedo parking have improved drastically over the past year. In second is NameDrive, an innovative parking service that also provides sales and development services. NameDrive snagged 14% of the vote, the same as last year.

Here are the complete results:

Domain name parking survey results

More than a third of domain name parkers continue to receive less than $10 per thousand views of their domains (RPM). In this year’s survey, 34% of domain owners reported earning less than a $10 RPM, down from 39% last year. This is a good sign for domain name owners. At the high end, more people reported earning a $70 or better RPM than did last year. This is likely due to rising click prices and competition in the parking space. As competition heats up domain parking companies are offering higher revenue shares (the percentage of revenue from Google (NASDAQ: GOOG) or Yahoo (NASDAQ: YHOO) that they pass on to domain owners) and investing in landing page designs that result in more clicks.

Here’s the breakdown of earnings for 2007 and 2006:

2007 Domain Parking RPM Graph

Domain name owners are bullish on rising RPMs for 2008. 53% think their RPMs will increase, 28% think they will stay about the same, and only 19% think RPMs will decrease.

Further Reading:

  1. Survey: Sedo Top Domain Name Parking Service
  2. Survey: NameDrive top Domain Parking Service
  3. Sedo and Parked Still Top Domain Parking Companies, But Revenue Down


Comments

  1. May 5th, 2007 | 12:35 pm

    [...]  Jacksonville, Florida – May 3, 2007 – One of the oldest ‘dot com’ domain names, cobb.com, will go up for sale next week in an auction conducted by Sedo, a global leader in domain marketing. The auction commences 12PM EST, May 7 (sedo.com), will last for seven days, and cobb.com will go to the highest bidder . [...]

  2. May 14th, 2007 | 4:19 am

    I have been using Sedo for the better part of six months now and have absolutely no regrets. They are the first parking service that I have ever used, and have given me absolutely no reason to look elsewhere. Thank you for the interesting read and nice stats.

  3. mark
    May 20th, 2007 | 1:25 pm

    sedo=excellent

  4. June 1st, 2007 | 1:18 pm

    Sedo has the best geo-targeting and the most relevant ads of any parking service. For sellers, they provide a smooth transfer process and a clean interface.

    Sedo is the only aggregator that I’ve found that provides capabilities for multiple languages.

    Other parking services make promises. Sedo delivers.

    See you at DomainRoundtable.com

  5. July 2nd, 2007 | 1:42 pm

    Sedo appears to be one of the larger players in the market, but unless click-thrus result in bona-fide auditable revenue for their advertisers, Sedo will send you an e-mail informing you they have closed your account and further, will refuse to remit your accumulated revenues on ALL accounts parked. Be Forewarned!

  6. d.dmonte
    April 27th, 2009 | 4:39 am

    Sedo have sold a domain of mine and then closed my account and not paid me for the domain. They have not replied to my emails in 5 days. How can they be award winners? They have stolen my domain and not paid for it!

  7. May 29th, 2011 | 7:29 am

    I think sedo ic good expecially for beginners

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