Moniker Auction Sells $2M in Domains
Thursday, January 18th, 2007
Live auction at Internext Conference in Las Vegas sells nearly $2M in domain names.
The holy grail of domain name sales is reaching the end user, not other domain investors. And that’s exactly what Moniker did at this week’s Internext conference in Las Vegas. I should note that the end user group Moniker reached was the adult entertainment business. Because this is a family-friendly site, I’m not going to list some of the sales. But top honors go to Shemale.com, which sold for $520,000.
Here are some of the non-inflammatory domains that sold:
Opportunity.com $150,000
Censored.com $58,500
EmergencyClinic.com $11,000
FuneralParlor.com $7,000
Inherited.com $6,100
MaritalAids.com $6,000
Opposites.com $6,000
Blondes.org $5,500
PrescriptionDrugPlans.com $5,000
ProfessionalAthletes.com $3,100
Bartab.com $1,500 (a great deal)
In general, I think the adult domains sold at good prices. Some of the non-adult domains sold for fairly low prices. But Moniker has proven it can take the domain sales process to the end-user. Hopefully other end user markets will be approached in the future.
To widen the audience for this auction, Moniker allowed domain buyers that were not otherwise attending the event to place proxy bids. There was a $99 fee to participate remotely.
The accompanying silent auction continues through January 24, 2007.
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Well put.
There’s mega conferences/conventions every week
at numerous venues – dedicated to (usually)
single end-user demographics. Concentrations
of high-flyer decision-makers like that must
be obvious targets for future domain auctions. Watch out Moniker, your monopoly can’t last too long ?
Of course the end users here are experienced with internet and domain names…not all industries have end users that “get it”.
[...] The Domain Name Wire commented, “Moniker has proven it can take the domain sales process to the end-user. Hopefully other end user markets will be approached in the future.” The Daily Domainer agrees. An end user is someone who buys a domain to actually develop it, instead of putting up a PPC (pay-per-click) site and hoping that someone else will come along in the future and buy the domain for a higher price. Approaching other industries that “get it” to the world of domains is the logical next step. Any ideas on where to start? [...]
You don’t consider militarydraft.com a mainstream name?
Steve, keyword “some” of the domains
But MilitaryDraft.com is notable at $5,200.