Organizations Launch .mobi Web Sites

BMW, University of Texas, and BusinessWeek among organizations embracing .mobi.

.Mobi has launched to a lot of buzz. The domain has seen a number of big aftermarket sales including, which sold for $200,000. But speculation will only take the domain so far. In order for .mobi to retain its value and long term viability it must be embraced by the web community.

A number of companies and organizations have launched .mobi sites. Once people start expecting a company to have a .mobi site we will see the domain take off.

Car manufacturer BMW is one of the first companies to offer a .mobi site. At car shoppers can read about all of BMW’s cars and SUVs. BMW enthusiasts can download wallpaper, ringtones, and videos directly to their mobile phone.

I’m proud to say that my Alma Mater, The University of Texas at Austin, is one of the first universities to use .mobi. The University has always been technologically advanced and adopting .mobi shows that it is forward looking. The University is the second largest in the United States (in terms of students). Students and visitors lost on The University’s large campus can quickly access and view maps. Looking for a university phone number? Just click the link and search. Want to know when the next University of Texas football game is? It’s all accessible at

News and information sites are also launching on .mobi. At you can view all of the days business headlines from around the world. Other news and information sites include, (a mobile encyclopedia), and (a football/soccer site).

Although it’s just a start, it’s good to see organizations launching .mobi sites.


  1. says

    Who would have thought a mobile phone bill of $200/mo+ would be acceptable. I’ve been developing websites for the past fourteen years and am now devoting my time to creating sites for mobile devices. We are a convenience oriented society and this is where we are heading for a lot of our information.

    It’s good to see that the dotmobi’s are receiving the attention they finally deserve after the bad press of earlier. I never would have thought anyone would pay $4 for a cup of coffee but I believe it now looking across the street at the StarBucks drive through. You better start developing for the dotmobi if you haven’t already.

  2. Peace says

    Wow! I love the way these sites are made especially for mobile phones. The developers behind some of these .mobi sites have really done excellent jobs, I’m really impressed.

    Now I jst need to get the internet on my phone and I’m away! No looking back.

  3. says

    Haven’t seen a webmaster’s site for tips and tutorials on dotmobi’s yet that lets us know what you can do and cannot. Thought about doing this on my site if nothing shows up soon.

  4. Jan Hammer says

    Have you seen their TM statement on mTLD??
    I hazard a guess some developers are even to scared to touch it, it’s certainly making me wonder….
    Maybe someone from mTLD could comment on this,focusing on why its so strict, if possible, after all, its us,the developers that’ll help build the .mobi.

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