NameMedia (BuyDomains, ActiveAudience) buys Afternic Domain Name Marketplace
Tuesday, November 28th, 2006
NameMedia, owners of BuyDomains, have purchased Afternic .
NameMedia announced today that it is buying Afternic. This probably explains the recent Afternic push to eliminate adult domains from their system. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. Afternic is an auction-based marketplace for buying and selling domain names.
Afternic’s in-house parking service has used DomainSponsor as a preferred partner. They will be replacing DomainSponsor with ActiveAudience in the near future. Roger Collins of Afternic reported that they have been testing the new ActiveAudience feed and have seen higher revenue results that they believe will translate into higher payouts. Domains that were using DomainSponsor will be automatically switched to “Afternic House parking powered by ActiveAudience”.
This move places NameMedia in direct competition with Sedo, and they will now be offering the same range of services. More information will be available in the December edition of Name Monetizer which will be posted at ParkQuick.com.
[...] NameMedia (Buydomains/Yesdirect/ActiveAudience/Goldkey) has announced that they have purchased Afternic. While the Buydomains portfolio was already listed in the Afternic marketplace, this deal creates additional synergies for both parties. The domains listed on Afternic’s website can now also be included in the Buydomains listings - they can even share the sales force who can now act as brokers. Also, as Andrew from DomainNameWire points out, Afternic can now profit from the ActiveAudience domain monetization platform. [...]
[...] NameMedia (Buydomains/Yesdirect/ActiveAudience/Goldkey) has announced that they have purchased Afternic. While the Buydomains portfolio was already listed in the Afternic marketplace, this deal creates additional synergies for both parties. The domains listed on Afternic’s website can now also be included in the Buydomains listings - they can even share the sales force who can now act as brokers. Also, as Andrew from DomainNameWire points out, Afternic can now profit from the ActiveAudience domain monetization platform. [...]