Was last week’s domain auction a success?
Tuesday, October 31st, 2006
With over $4.5M in domain sales at last week’s TRAFFIC auction, should it be deemed a success?
$4.5M is a lot of dough. 1/3 of the total sales came from one domain, Cameras.com for $1.5M. (See a complete list of sales from the auction here. See video of the Cameras.com auction here.But was last week’s auction a success? A number of premium generic domains failed to sell. Perhaps the reserve prices were too high, or perhaps the buyers at the auction were looking for a different type of domain.
ITWeek declared:
Premium generic domain names may be losing their appeal after an auction failed to bring in large sums for many that would once have been deemed highly valuable.
An auction of names including cameras.com, auction.com, elections.com, babies.net* and hell.com late in October saw some names fail to reach their reserve price while others went to modest bids. Expectations of higher prices were fuelled by the $12m sale of sex.com earlier this year.
I don’t think generic domains are losing value. On the contrary, I think they continue to soar. My guess is this is simply an issue of the crowd at TRAFFIC wasn’t looking for some of these domains. You have to have a business plan before shelling out a million dollars for a generic domain. Many of the buyers at TRAFFIC are portfolio buyers who can’t justify paying a multiple of 100x for a generic domain.
One of the bright spots at the auction was .mobi, which had two great sales. Flowers.mobi sold for $200,000 and Fun.mobi banked $100,000.
*My records show babies.net sold for $26k, but perhaps this did not consummate in a sale.




