Afternic redesign is a success
Wednesday, August 16th, 2006
Afternic’s redesigned site, launched this week, is a major improvement.
It’s been almost four months since I sat down with Afternic president Roger Collins at Domain Roundtable. During that meeting he discussed how Afternic was getting a complete face lift and was working on improving its backend database. This week the fruits of that labor became open to the public.
My overall reaction is very positive. The new Afternic site has a crisp look and is easy to navigate. The top of the page includes tabs for all of the major activities: buying, selling, escrow, etc. The main page highlights featured listings (see my review of featured listings), closing soon, showcase domains, new listings, and recent sales.
The biggest improvement is search speed. I tested a few searches, including ‘baseball’, ‘money’, and ‘solid’, and results were returned within a couple seconds. I’m sure this will vary depending on database load and usage, but I never experienced search results this fast in the past.
Here’s a screenshot of the new Afternic site:
Further Reading:
