NFL to review GoDaddy ads?

Tuesday, January 17th, 2006

GoDaddy doesn’t need to place an ad in the Super Bowl. It’s already getting the publicity it wants.

Credit GoDaddy CEO Bob Parsons with mastering the media. Placing an ad in the Super Bowl last year garnered much more publicity than the 30 seconds of air time. The media picked the story up as “dot.coms returning to Super Bowl”. Before the commercial even aired, GoDaddy was covered on TV shows, in print, and on the airwaves. Then Parsons decided to make controversial commercials and grabbed even more headlines. One of GoDaddy’s commercials was cut from the game last year and has been viewed on iFilm over 500,000 times. That doesn’t include the many views on the GoDaddy web site.

And Parsons is keeping at it. His commercial for this year’s game has been rejected by ABC 10 times. Parsons also claims that the NFL says it will review any GoDaddy ad that ABC approves. Whether or not this is true, it’s grabbing headlines–AdWeek just did an article about this unprecedented move by the NFL.

Further Reading:

  1. GoDaddy to Advertise in 2010 Super Bowl
  2. “It Would Take a Super Bowl Commercial for a New TLD to Stick”
  3. NBC Approves Two Go Daddy Ads for Super Bowl

1 Comment » - Posted in Domain Registrars by

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  1. Domain Name Wire » Blog Archive » Brandweek to GoDaddy: Enough is Enough - News and Views for the Domain Name Industry
    January 23rd, 2006 | 2:23 pm

    [...] e found deadLiveDoor RaidedSedo surpasses 3 million domain listingsJew.us sells for $29,500NFL to review GoDad [...]

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