Yahoo sheds Overture brand

Monday, April 18th, 2005

Yahoo has officially dropped the Overture brand name and rebranded it as Yahoo Search Marketing. Yahoo will soon be launching a Google Adsense-like system for syndicating ads across smaller web sites. My guess that this would happen in mid-April was wrong; the clues I found were actually pointing to the rebranding taking place in mid-April. Hopefully this is just one more step closer to Yahoo’s advertising syndication program!

Further Reading:

  1. Yahoo-Microsoft Benefits for Domain Parking Closer to Fruition
  2. Yahoo’s Overture to scrap strict bid-for-placement
  3. Yahoo-Microsoft Ad Transition is Going to be a Cluster…

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